While extant research in the medical field has examined aspects of the female mammary glands (Ridger 1980; Brothers 1998) and research in the field of strategic management has considered profit and profit maximization (Love 1991; Carson 1965), no research has considered the effects of mammary glands on profit. A particularly worthy question may be: What is the effect of breast size on a woman's money-making potential?
Method:
Throughout the paper, we include interviews we conducted with some 200 female prostitutes in motel rooms throughout the southwestern
Additionally, since our research question concerns the size of women’s breasts and their money-making potential, we distributed a questionnaire asking the informants their chest sizes. To limit mono-method bias, we also personally verified breast size by asking that informants remove their blouses and (if they were wearing them) brassieres. We then circled their breasts with a tape measurer in the generally accepted manner of measuring chest size (Penney 1923). This minimized the possibility that women were exercising social desirability in questionnaire responses by inflating their breast size.
After verifying breast size, we brought in various male respondents to whom the prostitute informants had alerted us. We kept our identity as researchers hidden to minimize any external bias. We then left the room, and the prostitutes were instructed to remove their clothing, then suggest a price for sexual favors. Sexual favors can include oral sex, “lap” dances, manual stimulation, anal penetration, vaginal penetration, or other sexual acts.
Our aim was to see how the male respondents factored in breast size in their negotiation of price. After an agreement had been reached, the male respondents and female informants completed terms of the deal, then we came in to interview both parties.
The following, potentially important themes emerged. First, many male respondents distinguished between “real” and “fake” breasts. Said “Jim”.
“I mean, F---, some times, you see a chick [woman] and you’re like, d---, she’s got some nice tits [breasts]. And then, you get with her, and you start going there, man, and it ain’t feelin’ right.”
We asked whether it felt better, worse, or the same, and “Jim” said it felt worse. Second, some male respondents said they preferred the female informant leave her top on.
“I don’t need to see no boobs [breasts], man. Just show me some bush [female pubic area].”
Confused, we decided that it was important to further consider why some male respondents were not showing interest in our female informant’s breasts. To get a better “handle” on our data, the authors decided to spend not more than thirty minute sessions analyzing said-female informants’ breasts. The authors took care to squeeze the breasts in various parts, outline the nipples with their hands, and engaged in the process colloquially known as “motorboating.”
We found that, in most cases, the breasts in question were perfectly responsive to our physical manipulations, had an acceptable level of symmetry (.95 on the Breast Scale, Baker 1994), and when we presented photographs of them on our research site to paying respondents, their breasts received an equal number of hits as breasts considered beautiful (e.g. supermodel Heidi Klum’s, Elle McPherson’s, etc). (Note: it was important we charge respondents for access to the site, since we wanted their choices to be invested with more meaning. In other words, paying members would be more likely to take care in choosing which videos to download (Sunk Cost Theory).
Thus, it appears that some men may not be as attracted to women’s breasts as others. For female informants considering breast augmentation, then, it may not be financially rewarding in all scenarios. Hence, our research suggests a contingency approach. “Breast” men may pay more for encounters with women who have augmented breasts, while non-breast-men may not.
Stay tuned for the entire paper, due in a leading journal later this summer.
Best,
Prof F.
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